Coastal Hotels Leadership
Coastal Hotels provides remarkable lodging choices for the discerning traveler. This is accomplished by continuous collaboration with hotel owners and leadership teams by each corporate associate.
President & Chief Executive Officer/Partner
A thirty-plus year hospitality professional, Yogi Hutsen provides the overall strategic vision for Coastal Hotels. Working directly with hotel owners and general managers, Yogi ensures each hotel operates within company standards to deliver a unique guest experience and optimum profitability.
Before joining Coastal, Yogi was Chief Operating Officer at Noble House. There he created a “culture of excellence” among diverse Four and Five-Star resorts. Yogi also held senior management positions with Starwood Hotels & Resorts Worldwide and ITT Sheraton, including Vice President of Operations – Washington and Oregon and General Manager of the Seattle Sheraton and the Sheraton Tucson El Conquistador Resort.
Yogi is a graduate of Indiana University with a degree in Urban and Regional Development.
Chief Financial Officer/Partner
Peter LaFemina has more than thirty years of financial management experience in the hospitality and gaming industries. Utilizing a collaborative approach to planning, operations support and change management, Peter provides strategic direction and oversees all corporate finance functions.
Prior to joining Coastal, Peter directed a private Las Vegas-based consulting practice concentrating in project finance, development and analysis for clients throughout the United States, Mexico and Central America. Peter’s previous roles include Chief Financial Officer for a publicly-traded gaming and entertainment company, Vice President of Finance for Harrah’s Las Vegas Resort & Casino and Corporate Director of Financial Planning & Analysis for Primadonna Resorts. Peter also spent fifteen years with ITT Sheraton in various senior financial management positions and was twice named Controller of the Year.
Peter received his degree from Cornell University’s School of Hotel Administration and passed the Certified Public Accountant and Certified Management Accountant examinations.
Bradley K. Walker
Senior Vice President – Marketing
Brad began his career in the aviation industry with Alaska Airlines in 1983 here in Seattle. While at Alaska he was instrumental in helping develop new routes to Mexico and Hawaii for the airline. Brad was a member of the carrier’s commercial strategy team that led the carrier’s strategic direction and spearheaded efforts to identify new markets most notably the carrier’s entrance into the Hawaii market.
In late 2010, he left Alaska Airlines and joined Travel Holdings as Vice President of Business Development. Brad was part of the leadership team that built lastminutetravel.com into a successful online travel agency. Following a long time desire to start his own company, Brad left lastminutetravel.com at the end of 2011 and started Walker & Associates. Walker & Associates provides consulting services to airports, airlines, hotels and destination marketing associations and is based in Seattle, Washington.
A proven leader in destination marketing, Brad has been a member of several tourism boards for the state of Alaska, California and Mexico. He was selected by Washington State’s Governor to participate as a member of the State’s first Tourism Commission and was asked to lead the Marketing committee as chairmen in 2009. Brad is a past chairman of the board for VistiSeattle, and former board member.
Brad and his wife Marisa are very active within the community. 15 years ago Brad & Marisa created a wine/travel themed auction (VINE) to support the Boys and Girls Clubs of King County. To date VINE has raised over $2 million dollars for kids in the local community.
Vice President, Sales
In her twenty years in hospitality, Meredith Mara built a solid sales resume. At Coastal, Meredith balances providing direction and support to property Directors of Sales with revenue-generating direct sales initiatives. Most recently, Meredith was Director of Sales & Marketing at the Coast Bellevue Hotel in Seattle
As a goal-oriented sales professional, Meredith was hands on with direct sales, as well as sales systems and procedures. She also worked closely with the hotel’s Revenue Manager to forecast accurately and optimize revenue from all channels. For seven years prior, Meredith held the position of Senior Sales Manager. Additionally during her years with Coast Hotels, Meredith frequently represented the entire portfolio at various trade shows and on sales missions. Meredith’s career in hospitality sales began at the Red Lion Bellevue Inn.
Meredith is active in Meeting Planners International and the Professional Conference Management Association. She attended Highline Community College in Des Moines, Washington.
A graduate of La Cordon Rouge Culinary School in Sausalito California, Roy Breiman began his career in four-and five-star restaurants in San Francisco and New York City.
Drawn by centuries of history and culinary tradition, Breiman moved to France for several years working in Michelin-starred restaurants such as La Trois Marche in Versailles, La Bourride in Caen, Normandy Le Château Eza in Eze Village and Restaurant Chantecler at Hotel Negreso in Nice.
Returning to the United States, Chef Breiman brought critical acclaim to Meadowood Napa Valley by traveling to Baden Baden, Germany; Beijing, China and Seoul, South Korea, promoting food & wines from Napa Valley.
Breiman was subsequently hailed by PBS as one of America Rising Star Chefs. Esquire Magazine named him a “Chef to Keep Your Eyes On.” And Bon Appetit lauded him as one of thirteen “Top Hotel Chefs in America.”
In 2003, following a four-year stint on Martha’s Vineyard to design and open a 48-room boutique hotel and signature Opus restaurant, Breiman settled in the Seattle area. At Salish Lodge & Spa he pursued his passion of promoting sustainable foods. In 2005 he and his culinary team were recognized by Condé Nast Traveler Readers Choice Awards as the number #2 dining destination in the USA.
As Culinary Director at Cedarbrook Lodge since 2009 Roy’s focus has been on sustainable food concepts. On-site composting, water reclamation and development of unique on-site systems plans for the Cedarbrook garden is what he has considered “a labor of love.” And sustainable practices help promote the Lodge as a Pacific Northwest culinary model, while enriching each and every Cedarbrook guest’s dining experience.
In November, 2012, Breiman co-authored Wine Country Chefs Table, a travelogue of California’s premier wine country region that focuses on exceptional wineries, farmers, artisans and chefs of the Napa and Sonoma valleys.
In his Coastal Hotels corporate culinary role, Roy is responsible for integrating internal systems that achieve measurable fiscal success while focusing on quality recruitment and responsible environmental practices that create inspired and profitable food and beverage business units.
Corporate Director of Revenue Management
Peter Ferretti has a broad background in revenue strategy from a diverse set of properties and companies. In addition to leading pricing strategy, he has led email marketing campaigns, managed sales teams, rebranded a major northwest spa, and has been the General Manager of a four star hotel in the Bay Area. He brings a data driven approach to both revenue management and marketing.
Prior to joining Coastal Hotel hotels, he worked at Suncadia Resort, the Pan Pacific Hotel Seattle, Salish Lodge and Spa, Hotel Los Gatos (part of Joie de Vivre) and The Cypress Hotel (part of the Kimpton Group, where he got his start in revenue management). His diverse background allows him to leverage best practices from destination resorts, to downtown hotels, and to suburban properties. He works with the property teams, corporate marketing, and the group sales teams to ensure that each property has the right strategies in place to maximize profitably.
He earned a BS in Hospitality Management from Purdue University and recently graduated with an MBA focusing in Marketing and Pricing from the Foster School of Business at the University of Washington.
Director of Training
Gareth Best creates, oversees and conducts training for the properties of Coastal Hotels. He has led a diverse career in the hospitality and consulting industry for 20 years, including property management, skills training, culture diagnosis and leadership development. Gareth helps promote the culture of the organization and partners with the property and senior leadership teams to develop and implement company-wide training programs to establish standards and values, evaluate performance, develop leadership, and enhance engagement.
Gareth was raised near Chicago, IL and has been a GM for Francesca’s restaurants, The California Clipper (a renowned jazz club), and also was the guitarist of a world touring R&B band, the Mighty Blue Kings. When Gareth moved to Seattle in 2003, he was also part of the management teams for numerous Seattle restaurant companies, including Anthony’s and several other boutique restaurant concepts. He moved into non profit leadership from 2009 to 2013, becoming director of Care and Leadership Development for the A29 Network, spearheading campaigns to cultivate a culture of excellence and equip and identify leaders from within company ranks. His passion for hospitality and talent maximization has created a legacy of inspired teams that succeed and grow.
Gareth attended Calvin College with major in psychology, and he and his wife Mona are active in their community providing volunteer counseling services.
Director of Human Resources
Patti is an accomplished Human Resources professional with a fourteen-year track record of leading and guiding human resource initiatives. For Coastal Hotels, Patti’s approach is one of partnering with the management team of each property to provide counsel and motivation in all areas of human resources.
Patti purposely and proactively lends visionary support in many realms including talent acquisition, learning and development, on-boarding/orientation, compensation and benefits, succession planning, performance management, legal compliance, communication, safety and wellness, as well as associate inspiration.
Before joining Coastal Hotels, Patti was employed by Columbia Hospitality, Inc. as a Director of Human Resources. Additionally, Patti has experience in retail and has worked in both union and non-union environments.
From Washington State University, Patti was bestowed Bachelor of Arts degrees in Foreign Language, Literature and International Business. Patti also earned a certificate in Human Resources Management from the University of Washington and is a member of the Society for Human Resource Management.