Coastal Hotels Leadership
Coastal Hotels provides remarkable lodging choices for the discerning traveler. This is accomplished by continuous collaboration with hotel owners and leadership teams by each corporate associate.
President & Chief Executive Officer/Partner
A thirty-plus year hospitality professional, Yogi Hutsen provides the overall strategic vision for Coastal Hotels. Working directly with hotel owners and general managers, Yogi ensures each hotel operates within company standards to deliver a unique guest experience and optimum profitability.
Before joining Coastal, Yogi was Chief Operating Officer at Noble House. There he created a “culture of excellence” among diverse Four and Five-Star resorts. Yogi also held senior management positions with Starwood Hotels & Resorts Worldwide and ITT Sheraton, including Vice President of Operations – Washington and Oregon and General Manager of the Seattle Sheraton and the Sheraton Tucson El Conquistador Resort.
Yogi is a graduate of Indiana University with a degree in Urban and Regional Development.
Chief Financial Officer/Partner
Peter LaFemina has more than thirty years of financial management experience in the hospitality and gaming industries. Utilizing a collaborative approach to planning, operations support and change management, Peter provides strategic direction and oversees all corporate finance functions.
Prior to joining Coastal, Peter directed a private Las Vegas-based consulting practice concentrating in project finance, development and analysis for clients throughout the United States, Mexico and Central America. Peter’s previous roles include Chief Financial Officer for a publicly-traded gaming and entertainment company, Vice President of Finance for Harrah’s Las Vegas Resort & Casino and Corporate Director of Financial Planning & Analysis for Primadonna Resorts. Peter also spent fifteen years with ITT Sheraton in various senior financial management positions and was twice named Controller of the Year.
Peter received his degree from Cornell University’s School of Hotel Administration and passed the Certified Public Accountant and Certified Management Accountant examinations.
Bradley K. Walker
Senior Vice President – Marketing
Brad began his career in the aviation industry with Alaska Airlines in 1983 here in Seattle. While at Alaska he was instrumental in helping develop new routes to Mexico and Hawaii for the airline. Brad was a member of the carrier’s commercial strategy team that led the carrier’s strategic direction and spearheaded efforts to identify new markets most notably the carrier’s entrance into the Hawaii market.
In late 2010, he left Alaska Airlines and joined Travel Holdings as Vice President of Business Development. Brad was part of the leadership team that built lastminutetravel.com into a successful online travel agency. Following a long time desire to start his own company, Brad left lastminutetravel.com at the end of 2011 and started Walker & Associates. Walker & Associates provides consulting services to airports, airlines, hotels and destination marketing associations and is based in Seattle, Washington.
A proven leader in destination marketing, Brad has been a member of several tourism boards for the state of Alaska, California and Mexico. He was selected by Washington State’s Governor to participate as a member of the State’s first Tourism Commission and was asked to lead the Marketing committee as chairmen in 2009. Brad is a past chairman of the board, and board member for VisitSeattle.
Brad and his wife Marisa are active within the community. 14 years ago Brad & Marisa created a wine/travel themed auction (VINE) to support the Boys and Girls Clubs of King County. To date VINE has raised over $2 million dollars for kids in the local community.
Vice President, Sales
In her twenty years in hospitality, Meredith Mara built a solid sales resume. At Coastal, Meredith balances providing direction and support to property Directors of Sales with revenue-generating direct sales initiatives. Most recently, Meredith was Director of Sales & Marketing at the Coast Bellevue Hotel in Seattle
As a goal-oriented sales professional, Meredith was hands on with direct sales, as well as sales systems and procedures. She also worked closely with the hotel’s Revenue Manager to forecast accurately and optimize revenue from all channels. For seven years prior, Meredith held the position of Senior Sales Manager. Additionally during her years with Coast Hotels, Meredith frequently represented the entire portfolio at various trade shows and on sales missions. Meredith’s career in hospitality sales began at the Red Lion Bellevue Inn.
Meredith is active in Meeting Planners International and the Professional Conference Management Association. She attended Highline Community College in Des Moines, Washington.
Corporate Director of Revenue Management
Prior to joining Coastal Hotels, Jenny served as Corporate Director of Revenue Management for San Francisco-based Commune Hotels & Resorts where her responsibilities included providing support to multiple hotel teams while ensuring optimal revenue performance. As a goal-oriented revenue management professional, Jenny’s strengths lie in her nimble strategic abilities in multiple markets and multiple property types. Her specialties include building and implementing corporate standards and best practices as well as providing strategic insight into individual properties in efforts to gain share.
Additionally for ten years, she was a hands-on DIrector of Revenue Management with strategic revenue optimization and reservations sales at high-end properties including the Hotel Jerome (Aspen, CO), Hotel Teatro (Denver, CO) and The Stonebridge Inn (Snowmass Village, CO).
As a Revenue Optimization Consultant for six years, Jenny successfully integrated herself into multiple hotels, successfully impacting each hotel’s specific revenue management need and delivering strategic revenue optimization and reservations sales support and training.
Jenny’s Coastal Hotels responsibilites include leveraging trust partnerships with hotel General Managers, Directors of Sales and Asset Managers through clear communication and accurate follow through as well as unite and focus Sales Managers, Reservations teams and Front Office teams toward clearly outlined, common revenue driven goals. As an HSMAI member, Jenny has earned the CRME certification and currently serves on the Washington State Chapter of HSMAI’s Board of Directors.
Jenny earned a Bachelor of Science degree in Communications from the University of Idaho.
A graduate of La Cordon Rouge Culinary School in Sausalito California, Roy Breiman began his career in four-and five-star restaurants in San Francisco and New York City.
Drawn by centuries of history and culinary tradition, Breiman moved to France for several years working in Michelin-starred restaurants such as La Trois Marche in Versailles, La Bourride in Caen, Normandy Le Château Eza in Eze Village and Restaurant Chantecler at Hotel Negreso in Nice.
Returning to the United States, Chef Breiman brought critical acclaim to Meadowood Napa Valley by traveling to Baden Baden, Germany; Beijing, China and Seoul, South Korea, promoting food & wines from Napa Valley.
Breiman was subsequently hailed by PBS as one of America Rising Star Chefs. Esquire Magazine named him a “Chef to Keep Your Eyes On.” And Bon Appetit lauded him as one of thirteen “Top Hotel Chefs in America.”
In 2003, following a four-year stint on Martha’s Vineyard to design and open a 48-room boutique hotel and signature Opus restaurant, Breiman settled in the Seattle area. At Salish Lodge & Spa he pursued his passion of promoting sustainable foods. In 2005 he and his culinary team were recognized by Condé Nast Traveler Readers Choice Awards as the number #2 dining destination in the USA.
As Culinary Director at Cedarbrook Lodge since 2009 Roy’s focus has been on sustainable food concepts. On-site composting, water reclamation and development of unique on-site systems plans for the Cedarbrook garden is what he has considered “a labor of love.” And sustainable practices help promote the Lodge as a Pacific Northwest culinary model, while enriching each and every Cedarbrook guest’s dining experience.
In November, 2012, Breiman co-authored Wine Country Chefs Table, a travelogue of California’s premier wine country region that focuses on exceptional wineries, farmers, artisans and chefs of the Napa and Sonoma valleys.
In his Coastal Hotels corporate culinary role, Roy is responsible for integrating internal systems that achieve measurable fiscal success while focusing on quality recruitment and responsible environmental practices that create inspired and profitable food and beverage business units.
Corporate Director of Food & Beverage
A food and beverage professional with over forty years experience working throughout the United States, Europe and Japan, Tom garnered a vast knowledge across all aspects of the business. From kitchen to front-of-house management, he is a master at consulting, menu writing, food competitions, television food shows and restaurant ownership.
In the 1970s, Tom’s culinary ‘home’ was New Orleans at the famed Commander’s Palace. Here he served as Executive Chef and mentored young, eager culinary talents including present-day high-profile American celebrity chefs Emeril Lagasse and Paul Prudhomme. It was in New Orleans Tom embarked on the corporate portion of his career with Sheraton Hotels & Resorts as Executive Chef of the Sheraton New Orleans. Subsequently, Tom was opening Executive Chef at the Sheraton La Reina in Los Angeles and Sheraton Palace Hotel in San Francisco. Following a stint as Executive Chef at the Southampton Princess Hotel in Bermuda, Tom spent nine years as Director of Food and Beverage at the Seattle Hotel and Towers.
Among Tom’s hands-on culinary accolades are multiple first and second-place prizes in exhibits and food shows in international destinations from Frankfurt and Budapest to domestic venues in Los Angeles, Dallas, San Diego, San Francisco and Louisiana where he was awarded the highest honor – Grand Buffet Presentation.
Scott Read has forty years of experience in the hospitality industry in areas of Accounting, Front Office and Food & Beverage Management. Areas of expertise include labor controls, forecast accuracy and cost management.
For the past 7 years, Scott had been with Coastal Hotels as the Controller at The Resort at The Mountain and part of that time as the interim General Manager. In addition to the responsibilities at The Resort at The Mountain, Scott has worked in a task force capacity at numerous other Coastal Hotels properties in both Accounting and General Manager positions. He now brings that expertise to the Coastal Hotels corporate office in the role of Corporate Controller.
Scott has previously been with Island Holidays, Marriott, Starwood and Stanford Hotels in both Food & Beverage and Accounting management positions in Hawaii, Arizona, California and Oregon. He is a graduate of Oregon State University, with BA in Hotel-Restaurant Administration. Scott is also a Certified Hospitality Accounting Executive.
Director of Human Resources
Patti is an accomplished Human Resources professional with a fourteen-year track record of leading and guiding human resource initiatives. For Coastal Hotels, Patti’s approach is one of partnering with the management team of each property to provide counsel and motivation in all areas of human resources.
Patti purposely and proactively lends visionary support in many realms including talent acquisition, learning and development, on-boarding/orientation, compensation and benefits, succession planning, performance management, legal compliance, communication, safety and wellness, as well as associate inspiration.
Before joining Coastal Hotels, Patti was employed by Columbia Hospitality, Inc. as a Director of Human Resources. Additionally, Patti has experience in retail and has worked in both union and non-union environments.
From Washington State University, Patti was bestowed Bachelor of Arts degrees in Foreign Language, Literature and International Business. Patti also earned a certificate in Human Resources Management from the University of Washington and is a member of the Society for Human Resource Management.