Organization

Coastal Hotel Group's corporate structure is designed to assist property leaders in achieving budgeted performance objectives, while allowing the necessary flexibility to respond to unforeseen market challenges and opportunities. The Seattle-based corporate team also continuously reviews and carefully monitors adherence to quality assurance standards.

Lodging Operations

Together with property general managers, Coastal's President & CEO Yogi Hutsen and other senior leaders establish standards and action plans to ensure consistent quality of room-related products and services. The corporate team takes a hands-on approach in working with general managers to achieve approved budgets.

Food & Beverage Operations

Coastal Hotel Group has the experience and expertise to optimally position and market hotel food and beverage outlets. Corporate leaders work with associates on property to deliver superior products complemented by exceptional service. The ongoing functional tasks related to servicing restaurants, lounges, and banquet rooms are directly supervised by senior hotel associates.

Sales & Marketing

At Coastal Hotel Group, the foundation of Sales & Marketing is an unwavering belief that "what gets measured, gets done." The goal is to grow revenue by 1) encouraging current guests to spend more, 2) influencing past guests to return, and 3) acquiring more guests like these.

Annual objectives and strategies are geared to achieve optimum financial targets. Effective execution draws upon eCommerce, direct marketing, public relations, and direct sales, plus tactical advertising and promotion, together with associate training and development. And because Coastal looks at sales and marketing as an investment rather than an expense, each initiative is thoughtfully developed with a projected return.

To facilitate property sales and marketing programs, Coastal has developed several strategic alliances involving various eCommerce initiatives, database management, reservations sourcing, public relations, and advertising. Coastal's Senior Vice President Sales & Marketing, Corporate Director of Revenue Management, and National Director of Sales oversee these partnerships and provide direct support to the field.

Finance & Accounting

Accounting, treasury, and control functions are managed at the Coastal corporate office by Peter LaFemina, Chief Financial Officer, and Tatiana Beiting, Corporate Controller. These responsibilities include financial analysis and planning, management of information systems, budgeting, payroll processing, preparation of financial statements, tax planning, and general accounting.

Human Resources

Coastal Hotel Group's corporate office coordinates activities relating to employment - development of personnel policies and procedures, administration of benefit programs, and on-site training. Recruitment of property- specific associates below department manager is handled by the hotel leadership team. Associate satisfaction surveys are administered annually to ensure the well-being of valuable human resources.

One of the most reliable predictors of long-term revenue growth is guest satisfaction. CHARM (Coastal Hotels Acquisition and Retention Marketing) is a highly successful sales, marketing, and operations tool. CHARM is presented to and reinforced among all Coastal associates, from general managers to hourly associates. Every associate understands his/her importance in acquiring and retaining each guest through exceptional service. Guest satisfaction surveys are utilized to celebrate successes and identify opportunities for improvement.