Success in the hospitality industry is dependent upon a purposeful and continuous blending of priorities:
Coastal Hotels Defines the Market
Establishing and maintaining a competitive edge requires an ongoing assessment of market conditions. This process defines the types of customers Coastal Hotels must attract, the essential products and services and the occupancy and rate to be expected from premium market positioning.
Coastal Hotels Inspires Its Associates
Both guest and owner relations are positively impacted in the way Coastal inspires its associates. Fully engaged associates want and need to know what is expected, appreciate feedback and value empowerment. Consequently, Coastal Hotels is committed to associate training and development at all levels, from hourly associates to property leaders.
Coastal Hotels Focuses on the Guest Experience
Coastal Hotels caters to the lodging, dining and entertainment desires of discerning individuals, families and groups traveling on business or for pleasure. Understanding and responding to the needs, wants and expectations of each guest is accomplished through associate training, measuring results and re-training…the result of which is enthusiastic service delivery by empowered associates.
Coastal Hotels Delivers Returns to Owners
Just as Coastal’s associates and guests have specific expectations, hotel owners, investors and lenders count on Coastal Hotels to achieve superior returns on investment. Improvements are invariably the product of change. And the Coastal Hotels budget process is based on a philosophy that planning for change influences the outcome. Rather than rely strictly on past performance and current conditions to predict the future, Coastal Hotels targets optimum results or what could be.
As a result, the management mission of Coastal Hotels is to exceed the expectations of fellow associates, guests (boutique or otherwise) and investors while benefiting the communities in which we live and work.