Philosophy

Success in the hospitality industry is dependent upon a purposeful and continuous blending of priorities:

MarketCentric

Coastal Defines the Market

Establishing and maintaining a competitive edge requires an ongoing assessment of market conditions. This process defines the types of customers Coastal must attract, the essential products and services, and the occupancy and rate to be expected from premium market positioning.

AssociateCentric

Coastal Inspires Its Associates

Both guest and owner relations are positively impacted in the way Coastal inspires its associates. Fully engaged associates want and need to know what is expected, appreciate feedback, and value empowerment. Consequently, Coastal is committed to associate training and development at all levels, from hourly associates to property leaders.

GuestCentric

Coastal Exceeds Guest Expectations

Coastal Hotel Group caters to the lodging, dining, and entertainment desires of discriminating individuals, families, and groups traveling on business or for pleasure. Understanding and responding to the needs, wants, and expectations of each guest is accomplished through associate training, measuring results, and re-training... the result of which is enthusiastic service delivery by empowered associates.

OwnerCentric

Coastal Delivers Returns to Owners

Just as Coastal Hotel Group's associates and guests have specific expectations, hotel owners, investors, and lenders count on Coastal to achieve superior returns on investment. Improvements are invariably the product of change. And Coastal's budget process is based on a philosophy that planning for change influences the outcome. Rather than rely strictly on past performance and current conditions to predict the future, Coastal targets optimum results or what could be.

As a result, the mission of Coastal Hotel Group is to exceed the expectations of fellow associates, guests, and investors while benefiting the communities in which we live and work.

Diversity & Inclusion

Coastal Hotel Group is a performance-based company with equal opportunities for all who perform.

We respect and value the individuality of all associates, guests and suppliers. We know valuing diversity makes good business sense and helps ensure future success.

When discussing diversity within Coastal Hotel Group, it is defined inclusively as individuality. This individuality may comprise a wide spectrum of attributes such as personal style, age, race, gender, ethnicity, sexual orientation, gender identity or expression, language, physical ability, religion, family, citizenship status, socioeconomic circumstances, education and life experiences. At Coastal Hotel Group, diversity is any attribute that makes an individual unique and does not interfere with effective job performance.